Manchester City sold the name of the stadium, which will be called from now on Etihad Airways. It is the most expensive deal in football history: 100 million pounds from the sheiks to give the name of City of Manchester Stadium.
Company is headquartered in Abu Dhabi-based pays 2.3 million pounds a year on advertising on shirts and now will put on the table another 10 million pounds per a season for the next ten years. The understanding was signed today by the heads of City is higher than that of Arsenal with Emirates.
“The understanding was signed today by Garry Cook, CEO for Manchester City and James Hogan CEO at Etihad Airways, even before the team leaves on tour in United States.” announced City on the official club website.
The news amused the city’s top rival fans, who began to mock the opponents of the City on various forums, but those who will laugh in the end will be the “citizens”, cashing a huge amount of money.
Manchester City now has the absolute record in the field, more than their rivals Arsenal, who are getting from Emirates “only” 7.7 million euros per year.